
Expert brow artistry inside Macy’s San Francisco—where brows are perfected.
Benefit Cosmetics BrowBar is located inside Macy’s at 170 O'Farrell St, San Francisco. The popular brow station is led by Sarah, a highly praised brow artist, with multiple five-star reviews for professionalism, experience, and friendly, attentive service. Guests cite easy booking, clear recommendations, and meticulous results that keep brows thick and natural. The open Macy’s space provides welcoming brow services and product guidance.
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Precise waxing to shape and define eyebrows for a clean, polished look.
Gentle threading technique for precise hair removal and smooth brow lines.
Custom tinting to enhance brow color and definition for a fuller appearance.
Personalized advice on brow shaping and product recommendations from expert artists.
High-quality Benefit Cosmetics brow products for at-home maintenance and styling.
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Overall rating
Derek Arnell
Sarah at benefit is the best brow artist in San Francisco! My eyebrows always get complimented when she does them! 10/10 Very professional and well experienced!
Jennifer Waggoner
Easy to book exactly what I wanted. Nice open space, easy to find in Macy's. I got a warm welcome. Sarah was ready for me, even though I was a little early. Sarah was great at communicating the options, what she recommended, and what she was doing. Her experience and skills were top notch. She listened well and was proactive in making suggestions. Friendly, calm, caring, and efficient. I already booked my return appointment. Highly recommended.
Anna Kelly
I always love getting brows done with Sarah! She always does the best job cleaning up my brows while still keeping them thick and natural. I get all the compliments. 10/10 would recommend!
Jennifer
Sarah did an amazing job, both with threading my less-abundant and slightly gray eyebrows, including giving me options and guidance on products, and also with threading for my teenage daughter, who had a bad, extremely painful threading experience somewhere else a couple years ago. She was professional and very clear, and also just a pleasure to talk with, and we were both very happy with the results. Very happy Macy's is staying open and highly recommend popping in here for any kind of brow service/products!
moriah monterrosa
I have been coming to this location and regularly see Sarah B. My eyebrows seriously thank me after my brow waxes with her. She does an incredible and is so sweet, kind and talented. Everyone needs to get their brows done by her because she works magic at benefit!!!