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IF SOHO NEW YORK
IF SOHO NEW YORK: Avant-garde fashion, curated for the bold.
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Boutique
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IF SOHO NEW YORK: Avant-garde fashion, curated for the bold.
IF SOHO NEW YORK is a SoHo boutique at 94 Grand St offering avant-garde, artisanal designer apparel. The collection highlights brands such as m.a+, Elena Dawson, Yohji, John Alexander Skelton, Paul Harnden, Comme des Garçons, Casey Casey, and Boboutic. Staff are described as knowledgeable and welcoming, with a museum-like storefront that reflects Soho’s fashion history. Some reviews note mixed guest experiences.
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Exclusive collections from top designers like Paul Harnden, Comme des Garçons, and m.a+.
Expert guidance from knowledgeable staff on artisanal fashion and designer pieces.
Handpicked, high-end clothing and accessories from niche, avant-garde brands.
Private try-on sessions with new arrivals and exclusive pieces not yet on the sales floor.
Insider knowledge and passion for the avant-garde fashion community and designer histories.
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Overall rating
Roheet Rana
Good place to buy clothes
Daniel Gerlach
Amazing products, but they can't just rely on being the only store with Paul Harnden in nyc. Harnden might be the only person I can think of more pretentious than the sales people in this store... I was about to spend 2k+ but the attitude of the staff sent me right out the door. I can buy guidi's elsewhere, thank you. Also being followed by the security guard (I believe, because i was dressed a bit scantly that day)was fun. Even my friend who works in high-end fashion retail and understands these retailers have an allure of exclusivity to keep was not impressed by the attitude of the sales people.
Ewa Monsul
Raquel Guicardi
I love this store, the clothes are amazing and so unique.
Stacey Perlick
Amazing store, beautiful lines like Comme des Garcons, Casey Casey, Boboutic, Paul Harnden and many more. The store is so beautiful, like a museum and is a real bit of Soho history. Mizuno is wonderful...go see her!
Leah Suki
Avant garde. Paul Harnden and Skelton. Two of my favorites. I went to this boutique with a friend today and was amazed by the selection of the boutique. The staff members were great, knew the fashion scene, and it was incredible to finally talk to people who appreciate the same designers I do. The selection is great. They've been around a long time. Prices are what you expect. Great store.
