
The Secret Ingredient: Where unique fashion and expert staff help you turn heads.
The Secret Ingredient in Indianapolis offers unique, high-quality clothing and accessories. Customers consistently praise the store's excellent, attentive staff, clean and organized layout, and a selection that includes new fall lines and a clearance area. While some shoppers note pricing may be higher and experiences can vary, the store is known for helping fashion-forward clients find show-stopping outfits for everyday wear and special occasions.
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Expert help from staff to curate outfits that enhance your appearance and confidence.
Unique, high-quality women's apparel, including new arrivals and exclusive designs.
Affordable options with discounted items for budget-conscious shoppers.
Assistance in finding showstopper outfits for events, parties, and fashion shows.
A clean, organized boutique with a welcoming atmosphere for personalized service.
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Overall rating
Charlie Marsh
I went into here--- one of my favorite places, and has been for years. A gal was near me, we were both greeted by the associate. The sales clerk ( a tiny little thing with really short hair) told us both the sales around the store.... "there are sales in the back!" She looked me over and said "None will fit you, but you can look at them...."..ummm kindof insulting. .... I have spent thousands of dollars there. This place has TONS of oversized great stuff. She didn't ask whether I was shopping for a friend or I just came off a cancer drug that made my weight double and now Im off and ready to fill my new closet (true). She just looked me over and insulted me. .....I don't enjoy telling everyone in Indianapolis how bad this person made me feel in this boutique- But I will. I come into Indy 6 times a year, and I always (used to) made time to come to this store. The last time I came into Indy .... I didn't... and I won't. ......Dear Owner-- find me and my mother under "Marsh" -- both Cs....to find out how much money we used to spend. Maybe you should have a chat with your employees.
marina Radulescu
A store that I really like. It has a lot of special and unique outfits. I appreciate the kindness of the staff who always advise you to choose the most suitable outfit, they also recommend the right accessories.
Càrol Morgan
Beautiful clothing--interesting and unique
Suzie Belt
Oh my goodness if you want a special outfit or just something for every day come here. Beautiful clothing and wonderful sales associates. I have been shopping here for over 30 years with three different owners and they are all wonderful.
Lori Compton
Janet Day
Wonderful selections and friendly, helpful staff.